5 Ways the Jubilee Bank Holiday Will Benefit Your Business

With the most anticipated event of the year so far almost upon us, you’re probably jittery with excitement at what the four-day supercharged bank holiday means for your business. SMEs up and down the country are brimming with hope and expectation that the extra-long weekend will provide a boost to sales all around.

You might have already planned some tempting bank holiday offers for your eager customers to truly make the most of such an opportunity… but if you’ve not yet thought about how the Queen’s Platinum Jubilee can help bolster business this weekend – keep reading to find out more!

 1. Later Trading Hours to Toast Her Majesty

Back in April, Parliament passed an order that enables the extension of licensing hours in bars, pubs and clubs across England and Wales. Opening hours will be extended by two hours, from 11pm to 1am and the lengthier licensing hours will span from Thursday 2nd June through to Saturday 4th June.

The hospitality industry welcomed the extension, after a challenging 18 months during the pandemic. If your business sells alcohol to be consumed on-site, not only will your customers be able to raise a glass to toast Her Majesty’s incredible service to our country, but it’s also an opportunity to celebrate the fact we’ve reached a place of normality once again – or at least a new normal that resembles life before any of us even knew what the Coronavirus was. Make sure you’re stocked up, have a well-staffed rota and enjoy the extra custom the extended hours bring!

2. Staycations Are Still Very Much a Thing…

Bank holidays have a way of tempting the masses to flock to towns and cities for a change of scenery and with staycations having been a mainstay during the pandemic, they are front and centre in the minds of people across the UK.

If life during Covid taught us anything, it’s that the UK is packed with beautiful places to visit, with many stunning locations right under our noses. With overseas travel previously off the cards, UK residents started to look for hidden treasures closer to home and your town or city might be at the top of many must-see destination lists.

If you run a hotel, B&B, hostel or even rent your property out through Airbnb, you might find yourself inundated with eager guests this weekend. Make sure you’re ready to greet large volumes of guests by ordering enough food to feed hungry travellers, having rooms ready and of course, welcoming visitors with a warm, friendly smile.

3. Increased Footfall

Naturally, as the visitors to your location increase, so will the footfall in local shops, restaurants, cafes and just about any retail or hospitality business. It’s not often we get a four-day bank holiday in this country and what better way to do it than to celebrate the Queen’s record-breaking 70 years of service.

You and your customers will want to make the most of this occasion, so bring strong, competitive offers to the table, perfect your customer service and watch with joy as your business premises fills with people over this fabulous extended weekend.

4. We All Want to Be Outdoors This Weekend!

We’ve spent copious amounts of time indoors during the winter months and May has been an unusually chilly time this year. Thanks to the annual spring bank holiday being moved to this Thursday, we get an extra-long weekend and many of your customers will plan on spending the majority of it outdoors enjoying some well-earned sun!

With parades, street parties and picnics pencilled in across the UK, outdoor crowds will gather in almost every town and city, meaning seasonal businesses will see a huge peak. Whether you sell ice cream and sweet treats to hungry families or deliciously tasty burgers to those pub revellers enjoying a few extra hours of cocktails, you’re bound to see a boost in sales during the Queen’s Platinum Jubilee.

5. Demand For Adventure Days Out Could See Profits Surge

The spring and summer months are always good for activity businesses as the UK’s population comes out of hibernation and starts putting the extra daytime hours to good use.

For those who don’t want to get involved with extended pub hours or even those wanting to mix it up with both, a weekend full of action-packed activities is exactly what the doctor ordered. Whether it’s paintballing, quad bikes, bungee jumps or kayaking, if your business takes adrenaline to new levels with fun-filled activities, you’re likely to have a very, very manic bank holiday weekend – but in all the right ways!

Check your equipment is up to the increased demand before your customers arrive and share ads on your social media platforms to raise awareness about what your company does, the offers you have on this weekend and why you’re the go-to choice over your competitors.

Hopefully, the Queen’s Platinum Jubilee will bring the crowds and sales your business is anticipating, but beyond the bank holiday, there are ways to boost your profits long term. Investing in your business now by accessing external finance will ensure you’re able to stand out from the competition all year round because you’ll spend less time whittling about managing your cash flow and more time planning exactly how your business is going to boost sales during every bank holiday moving forward.